Specialization - Web Marketing
The Web Marketing industry is going through some interesting changes. With the increase of marketing channels and delivery methods, we are seeing an increase in demand for web marketing services such as seo, social media, online pr and a few others. Just as in the early days of medicine, one doctor supplied care for the entire family and for every situation, in the early 90s such was the case for web marketing.
At this time one person could effectively handle all aspects of a campaign, giving them equal time and attention. With all of the complexities of today’s specialized world, this is no longer a reality.
Sure, one can do a bit of everything at some levels, but when it comes to handling large scale, multi channel marketing strategies, most often a team of specialists are required and most suited for the job.
So.. tip of the day is…specialize! Find a niche that intrigues you, become highly specialized and flexible to the changing web marketing environment. Marketing Intelligence and SEO Consulting are the specializations I have chosen and straight from the ugt- i love my job.
Here is a very short list of the web marketing specialization one could pursue:
SEO
Social Media Marketing
Pay Per Click/Adwords
Online PR
Blogger
Content Writer (SEO, Social Media, PR, Ad)
Web Design
Affilliate
Just to name a few. Webssion was created to discuss and refine high level web marketing techniques, mainly SEO, Social Media and Online PR. Our goal is to offer a platform for discussion and make our specialized services available for those looking to go the next level or a fresh, integrated approach to your web marketing strategy.
Fabiano Moura
